We are excited to hear this month sees the official launch of high end Department Store Steffl's new lingerie department in Vienna. The Lingerie Atelier on the first floor of the iconic Viennese store, formerly the home of Mozart and located in the city's centre, a stone's throw from Stephen's cathedral, features an extensive selection of premium brands within a unique bespoke and intimate interior.
Last year, we helped strategic brand design consultancy 20.20 with the interior concept, FF&E, fixture and furniture design for the store. The concept draws inspiration from Viennese architecture, coffee salons and tea rooms and features a boutique feel created by feminine, individual room sets and residential elements such as lush, velvety Moroso sofas.
Bespoke furniture details take references from music, such as drawer units inspired by sheet music cabinets. The rich and sensual material palette includes silk wallpaper and embroidered fabric clad panels, inspired by the intricate detail of the luxurious lingerie on display. Deep-pile carpets and rugs and handcrafted, limed parquet flooring line the floor of the department.
The impressive 600 m² new lingerie department has received an outstanding reaction by customers and has resulted in increased sales. A great success and we wish to extend our warmest congratulations to Steffl and 20.20 for completing a fabulous project.
Photography: Courtesy of 20.20 Limited